Last Wednesday, Google release a new app on their Google+ platform. This app is called Google+ Events. It’s a new way of creating, inviting and sharing events in the social media realm.
Many might argue that Facebook has an events page and there are many invitation services out there. I would have to concur, but there is one HUGE addition that Google has brought to the table that I think might be a game changer. It’s called “Party Mode.”
“Party Mode” is an option that can be turned on or off but doesn’t start until the event starts. Once the mode is on and the guest has checked in, every photo or video that is taken, is posted straight to the event page, live.
Pretty cool, huh?
Now here is how it makes a difference in SEO. Google is really wanting new and creative content that’s diverse, right? Well utilizing all of the different social media mediums will only help that out. If you host an event and everyone is posting photos and videos and the event starts to get more traffic, Google will only look at that with positive eyes versus negative eyes. SEO is becoming more and more social. People want to know what companies are doing and I believe that the more companies are involved with the community, they will naturally rank higher than “robot-like” companies that just submit links all day through directories.
I’m going to stand by my outlook on SEO. Love and interact with the “community” via social-networks, Google and the people will love you back by higher rankings and more links. It’s simple, people post what they like to see, not spam from a directory somewhere out there…
That’s all I have for today! Check out this video and see for yourself that G+ might be the way of the future!